Internal and External Factors Apple Essay Example

Internal and External Factors Apple Essay After twelve years of been absent from Apple Inc. , Steve Jobs returned and revolutionized the company responding to both internal and external factors to reinvent the Apple brand (Basin, 2010). Jobs used five factors to reestablish the company as the top technology and innovative company in the world. Steve realized that his company isolation from competitors, partners, and customers was not allowing Apple to succeed in the technology market, as he wanted. Images lack of compatible software was not appealing to customers and sales were declining. Planning, organizing and leading were major factor for Steve when decided the next big step, team up with his biggest rival Microsoft Corporation. This move helped Apple grow in a market controlled by other computer companies like IBM and HP. Management demands and decisions are always changing with globalization, technology, innovation, diversity, and ethics. Apple is a great example of a company that is always using the four functions in order to manage changes effectively. Globalization is the integration of national economies through trade, investment, capital flow, labor migration, and technology (Investing Answers, 015). Apple has taken advantage of globalization to grow their business. Globalization is an external factor that needs to be analyzed and can help a company grow, but it also can have a negative impact. According to Bruit D (2010) globalization creates opportunities to a bigger market, but it also creates more competitors. Apples annual report shows that international sales accounted for forty-three percent of the quarter revenues (Dowling, 2005), since then Apple revenues have kept on the rise. In a market pulse in December of 2014, Apple owned thirty-three percent of the market share in We will write a custom essay sample on Internal and External Factors Apple specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Internal and External Factors Apple specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Internal and External Factors Apple specifically for you FOR ONLY $16.38 $13.9/page Hire Writer South Korean, previously dominated by Samsung. Apple is the worlds largest technology company, in the fourth quarter of 2014 Apple shipped 74. 5 millions of Phones globally. The report claims that it is the first time in history that any foreign company earns more than the twenty percent of the market share in South Korea (Riviera, 2015). Technology is always evolving, and Apple understands that. Apple knows that some internal factors could also affect them and they must continue with innovative technology and products. Some external factors that could affect Apple are competitors, pricing, and availability. Apple correct approach to both factors has helped them establish a reputation of technology leader. One of Apples biggest successes is Sir. Sir allows people to use their voice to send messages, place a phone call, set reminders, and answer questions. People can address Sir normally like they are talking to another person with complete sentences, and if Sir is confused she will ask to clarify the question. Sir can also speak eight other languages besides English and the voice gender can be changed for male. Apple has also developed Cloud, and it allows Apple users to share their music, pictures, intact, and information with all of their Apple devices. Apple is also known for innovation. According to Boston Consulting Group, Apple ranks as the worlds most innovative company since 2005 (Adams, 2013). On todays market products become outdated within the year, with consumers waiting for the bigger thing. New products replace old ones and companies are always looking for new products to stay as a leader in innovation. Apples Phone has changed tremendously in the past three years. Their screens became a larger one and they also become compatibles with APS not created by Apple. Since October 2014 phones can be used to pay at stores with the touch of a terminal. Apple has planned, organized, and controlled the launch of the Phone 6 to ensure it was one of the biggest since initially introducing the Phone. Since the death of Steve Jobs in October 201 1, the new CEO of Apple Tim Cook has worked hard to ensure the company stays innovative. Experts are predicting that the new launch of the Apple Watch will open new markets and send showplaces to the watching industry. Apple is expanding their market to new products that will keep them as the leading company they are. The company is also making a big push into health, with its Health app compatible with Nikkei+ and Fit bit (Rogers, 2014). Corporations also have to plan for diversity in the workplace. Apple and its management team believe diversity is beyond the traditional categories. Tim Cook said, Inclusion and diversity have been a focus for me throughout my time at Apple, and theyre among my top priorities as CEO. Im proud to work alongside the many senior executives weve hired and promoted in the past few years, including Eddy Cue and Angela Rareness, Lisa Jackson and Denies Young-Smith. The talented leaders on my staff come from around the world, and they each bring a unique point of view based on their experience and heritage. And our board of directors is stronger than ever with the addition of Sue Wagner, who was elected in July (Cook, 2014). Apple believes that they could still improve their diversity; they recognize the contribution of people to their company. Ethics is moral principles that guide a way a business behaves. In an ethical work environment, employees know what the limits are and they are less likely to play it close to the line. In order to be termed a repression, a business activity must have an underlying ethic, which is broadly understood and goes beyond just making as much money as you can (McCoy, B, 2010). Apple has an open door policy that allows employees to contribute towards the company goals and problem solving. They provide tools and enable their employees to succeed. The company and management are flexible with employees. Their code of conduct applies to the company as well to their suppliers. Apple assesses its suppliers to ensure they are following the code of conduct and any violation may jeopardize the suppliers business legislations with Apple. One of their higher standards is integrity and protection of intellectual property (Apple. Mom, 2014). Apple is a company that has been at the bottom of technology and it did reinvent itself to become the largest technology Company in the world. Changes in management have created issues for Apple since the beginning, but under Steve Jobs leadership the company grow in the four primary management functions. Steve Jobs was a visionary that believed in globalization, technology, innovation, diversity, and ethics. With the use of all five strategies Apple continues to grow and it as become a well-respected company worldwide.